Demand, law of demand, movement along the curve and shifts.
Individual demand, market demand, schedules and demand functions.
Reasons for the downward slope, ceteris paribus and exceptions.
Utility, TU, MU, diminishing marginal utility and one-good equilibrium.
Allocation of income and the law of equi-marginal utility.
Ordinal utility, MRS, budget line, indifference curves and equilibrium.